The Geelong Cats Foundation was established to ensure that we remain competitive on the field, that we make a significant difference in our community and that we protect, preserve and promote our great history and tradition.

The Mighty Cats have had some incredible highs, winning the 2007, 2009 and 2011 premierships, but also some losses including 44 years without a premiership and serious financial trouble during the 1990s. It is the aim of the Foundation that we continue to experience the highs through a secure financial future that provides not only for the Club, but also for our supportive community.

The vision of the Geelong Cats Foundation is to:

  • Continue to make a significant difference in our community, to help young people make good choices for their ongoing health and wellbeing;
  • Remain super-competitive on the field by directly supporting critical areas of our club that can’t be ignored; and
  • Cater for the club’s rich heritage, ensuring it is always available for everyone to enjoy.

Your generous support can help us achieve these goals through tax-deductible donations.

We believe our Club has the greatest history of all clubs. We are committed to caring for our Club’s great history and tradition, ensuring memorabilia is displayed safely and responsibly for everyone to enjoy. Memorabilia donations will also help our Club continue to tell its rich and compelling story.


Governance & Board

Incorporation and Purpose

Geelong Football Club Foundation Pty Ltd was incorporated in March 2013, this entity is a 100% owned subsidiary of the Geelong Football Club Limited. The entity is a proprietary company limited by shares. The Geelong Football Club Limited is the only member with 2 shares worth $1.00 each.

Bound by its Constitution, the entity’s purpose is to act as the Trustee for the:

  • Geelong Cats Community Foundation; and
  • Geelong Cats Football & Heritage Foundation

The Board of Directors of the Geelong Football Club Foundation Limited. The Geelong Cats Football Club is proud to have the following members on the Foundation’s Board:


Brian Carlyle Cook


M. Ed


Geelong Football Club Limited Chief Executive Officer

Geelong Football Club Limited Director

Chair of Geelong Football Club Foundation Pty Limited


Brian Cook is regarded by the industry as one of Australia’s most respected Sporting Administrators having spent the last thirteen years as Chief Executive Officer of the Geelong Football Club. In that time Brian has been able to overhaul the Club’s business operations and assisted in a dramatic turn around of its financial situation. He has overseen the first 4 stages of the redevelopment of the Stadium

Geelong Football Club, during Brian’s time as CEO, has played in four Grand Finals and won three premierships in 2007, 2009 and 2011.

Having completed his Masters Degree in Education (Leisure Studies) and having played football for Hawthorn, Melbourne, Subiaco and East Perth Football Clubs, Brian started his career as a “Sports Consultant” in the WA State Government from 1980 to 1984. After a short stint in 1985 at the AIS in Canberra as coordinator of Federal Governments budget for Sports Research he commenced his professional football administrative career as General Manager of the WA Football Development Trust in 1986. He was promoted to the position of CEO of the Western Australia Football Commission in 1987.

Prior to Brian’s employment as CEO of the Geelong Football Club in 1999 he was CEO of the West Coast Eagles from 1990 and helped transform the club into one envied by people on and off the field. At the West Coast the club won two premierships in 1992 and 1994 and generated over $24 million in profits. In February 2008 Brian was awarded the “Australian Sports Executive of 2007” by the Confederation of Australian Sport.

Brian has also been awarded AFL Life Membership (2007), Geelong Football Club Life Membership (2008), the Eunice Gill Award for Services to Coaching at a National Level (1994) and the Australian Sports Medal an award from the Prime Minister (2000)


Frank Costa AO


Former Geelong Football Club President

Geelong Cats Forever Club Patron

Geelong Football Club Foundation Pty Limited Director


In 1959 the Costa brothers took over the family Fruit & Vegetable operations and commenced wholesaling with Frank at the helm, a position he still holds today as Chairman. From those early days Frank has led the development of the business to a point where it is now the largest privately owned grower, packager, marketer, distributor and exporter of fresh fruit and vegetables and grains in the Southern Hemisphere.

The Group’s annual turnover is in excess of $1B, with around 7000 employees and 10,000 acres of planted farms, generated across facilities in Australia, and Asia. In June 1997 Frank was honored with an Order of Australia Medal for his services to Youth and the community.

In December 1998 Frank was elected President of the Geelong Football Club. Frank resigned from this position in January 2011. During this period the Club successfully under went massive redevelopment and secured 2 Premierships.

Frank has been the recipient of many awards. In January 2001 Frank was awarded the Australian Sports Medal award, in recognition of his services to Australian Rules Football. In 2002 Costa Group was awarded the Australian Family Business ‘Third Generation –Business of the Year’. In April 2003 Frank was awarded the Centenary Medal by the Governor- General for contributions to Australian society.

In 2003 Deakin University awarded Frank the degree Doctor of Laws (honoris causa). In 2006 Costa Group received the Australian Agribusiness Leader of the Year Award and also the Australian Agribusiness Employer of Choice award. In 2006 Costa Group was recognized as Australia’s Leading Logistic and Supply Chain organization.

In 2006, Des Tobin wrote a book forwarded by Geoffrey Blainey titled ‘Frank Costa Family Faith & Footy’. Based on the life of Frank Costa, in 2007 Des updated the book following the GFC Premiership. In 2008 Ernst & Young awarded Frank its Champion of Entrepreneurship. In 2008 Deakin University invited and appointed Frank to the Deakin Foundation Board. In 2010 Australian Catholic University awarded Frank the Doctor of the University –honoris causa.

In 2015, Frank was awarded an AO for services to the Community.


Craig Milton Drummond


  1. Com, ACA, S F Fin


Geelong Football Club Limited Director

Geelong Football Club Foundation Pty Limited Director


Craig joined the National Australia Bank in October 2013 as Group Executive, Finance & Strategy and was previously Chief Executive Officer and Country Head of Bank of America Merrill Lynch Australia. Prior to that, Craig joined Goldman Sachs JB Were in 1986 and held various roles including Chief Operating Officer, Executive Chairman and Co-Chief Executive Officer. Craig is a Director of The Florey Institute of Neuroscience and Mental Health. Most importantly, Craig has been a passionate Geelong Cats supporter all of his life.


Robert Michael Threlfall




Geelong Football Club – General Manager Finance and Administration, 2000-2014

Geelong Football Club – General Manager Major Projects, 2014-2015

Geelong Football Club Foundation Pty Limited Director


Rob is Founder and Director AQtive Business Consulting. Previously Rob held senior executive management roles for over 20 years at Newcrest Mining Limited, then at the Geelong Cats, gaining valuable experience in areas such as: finance management; business strategy & planning; corporate governance; sports infrastructure funding and delivery; strategic fundraising.

Rob started his business consultancy in 2015 offering primarily interim management incl. executive, finance; business strategy & planning; sports consultancy to community, elite & gov’t organisations, incl facility development; strategic philanthropic fundraising; executive business coaching

In 2008, Rob was awarded the AFL’s Graeme Samuel Scholarship to further his career development in leadership, marketing and management. With the scholarship, Rob attended Harvard Business School, Boston MA and undertook an Executive Education Program in Building and Sustaining Competitive Advantage, and visited sporting clubs and stadiums in New York and Boston.

Gareth Andrews


B. Com


Former Geelong Football Club Limited Director

Geelong Football Club Foundation Pty Ltd Director


In 1998 Gareth joined the Frank Costa-led Geelong Board and was a Director and Vice President until his retirement from the Board in 2013. He played an important role in all the important decisions through that time, including the appointments of Brian Cook, Mark Thompson and Chris Scott.

Gareth originally joined the club in 1965, his first year out of school. Joining the likes of Polly Farmer, Billy Goggin, Doug Wade, Peter Walker, Denis Marshall and John Sharrock, he had immediate success, winning the club goal kicking in that year and becoming a permanent member in the senior side. He spent 45 years in VFL/AFL football. He played 136 games with the Cats between 1965 and 1974, was runner-up in the best and fairest in 1970, kicked 127 goals, and became a Life Member of the Club. In 1974 he swapped clubs, joining Richmond that year, playing in the 1974 Tiger Premiership, and completing his career in 1975 with 31 games for the Tigers.

He was a joint founder of the VFL/AFL Players Association and President in 1975. Gareth was General Manager and (CEO) of Richmond in 1978 – 1979. Between 1979 and 1998, he was a radio/TV commentator for the ABC and football writer and analyst for The Sunday Age.

Gareth also owned a successful property and real estate company and in recent years has founded the Life Again Foundation with one primary objective; to inspire and connect men through times of change.


Registration and Status

Geelong Cats Community Foundation

ABN 44 615 924 827

Registered in March 2013 with the Australian Charities and Not-for-profits Commission (ACNC), the Geelong Cats Community Foundation has been registered as a Discretionary Trust Fund.

The Trust’s purpose is to promote health awareness. The Trust received ATO endorsement for registered charity concessions under Subdivision 50-B of the Income Tax Assessment Act 1997 and under Division 176 of A New Tax System (Goods and Services Tax) Act 1999. Furthermore, the Trust received endorsement as a deductible gift recipient under Subdivision 30-BA of the Income Tax Assessment Act as a registered health promotion charity (1.1.6)

Geelong Cats Football & Heritage Foundation

ABN 49 884 103 722

Registered in March 2013, the Geelong Cats Football & Heritage Foundation has been registered as a Discretionary Trust Fund. The Trust has received endorsement as a public ancillary fund under Subdivision 30-B and endorsement as a deductible gift recipient (DGR) under section 30-15 of the Income Tax Assessment Act 1997. The trust is also income tax exempt. The Trust will be maintained as a vehicle for private philanthropy.

All donations received into this Foundation are distributed to the Australian Sports Foundation (ASF) who in turn grants them to the Geelong Football Club Limited. The ASF discretionary grant funds received by the Club must then be applied to the following approved project purpose: To support the development of Geelong Football Club and the growth of Australian Rules Football in the community. Areas of support will include:

Development of Facilities

  • playing
  • training
  • administration

Purchase of Equipment

  • medical
  • gymnasium
  • football technology

Player and Coach Development

  • coaching programs and courses
  • leadership programs for players
  • training resources and camps
  • sports science/sports medicine research and services

Sports Preservation

  • acquisition, conservation and repair of memorabilia
  • fit-out costs for memorabilia displays
  • specialist memorabilia projects

Community Programs

  • junior/youth coaching clinics
  • participation initiatives for target groups (e.g. indigenous, multicultural, women, disabled)


The Geelong Football Club Foundation Pty Ltd (Trustee coy) and the two Foundations (outlined above) are collectively referred to as the Geelong Cats Foundation.